Alanta Clinic
Alanta Clinic
The Situation
Alanta Clinic is a dental practice based in the Biryulyovo Vostochnoye district of Moscow. The clinic had a basic one-page website with no plans for expansion.
However, the website wasn’t even showing up on the third page of Yandex search results. As a result, local residents looking for a dentist weren’t finding Alanta Clinic at all—instead, they were choosing nearby chain competitors whose well-optimized websites appeared at the top of search rankings.
The clinic set two measurable goals for us:
- Double the flow of new patients.
- Get the website into the top 5 on Yandex for key search queries like "dentist Biryulyovo" and "cavity treatment Biryulyovo."
The Solution
We didn't propose developing a new, expensive website. Instead, we focused on four specific actions to quickly improve the visibility of the existing page.
1. Rewriting the text for search engines.
We analyzed exactly how people in the area search for dental services. Based on this data, we completely rewrote the website's headings and text. We clearly stated the address and district in all the necessary elements of the page so that Yandex would know exactly who to show the site to.
2. Implementing E-E-A-T factors (Experience, Expertise, Authoritativeness, Trust).
To build trust with both search engines and visitors, we did two things:
- Showcased the doctors' expertise and experience: We developed an "Our Doctors" section with photos, scanned diplomas, and detailed information about each specialist's experience.
- Increased trust and transparency: We created a clear price list in a user-friendly table format so visitors could immediately see the cost of services.
3. Turning Yandex Maps into a storefront.
We filled out the clinic's Yandex Maps profile in detail: we added all services from cleanings to implants, uploaded fresh photos, and launched a local advertising campaign. As a result, the clinic's profile began to appear more frequently to local residents directly on the map.
4. Introducing a gamified element for lead generation.
We added a "Wheel of Gifts" to the site. Visitors could spin it to win a discount or a free consultation in exchange for their phone number. This helped convert passive visitors into actual clients.
Results in Numbers
Achieved TOP-1 on Yandex for 11 Key Queries
We achieved maximum visibility for the clinic's most important search queries. Patients searching for "dentist in Biryulyovo Vostochnoye" and other targeted services now see Alanta Clinic at the very top, which has significantly increased relevant traffic to the site.
Keywords
|
12.06.2025 |
|---|---|
| стоматология бирюлево | 1 |
| стоматолог бирюлево восточное | 1 |
| стоматология бирюлево | 1 |
| протезирование зубов бирюлево восточное | 1 |
| лечение зубов бирюлево восточное | 1 |
| стоматология в бирюлево восточное недорого | 1 |
| стоматология на михневской | 1 |
| удаление зубного камня бирюлево восточное | 1 |
| лечение кариеса бирюлево восточное | 1 |
| виниры бирюлево восточное | 1 |
| реставрация зубов бирюлево восточное | 1 |
| стоматология метро царицыно | 1 |
| семейная стоматология бирюлево восточное | 1 |
Outperformed Competitors on Yandex Business
The clinic's ranking on Yandex Maps rose from 9th to 5th place in 2 months. The clinic appeared in the prominent "Nearby Places" block.
Increased Key Metrics by More Than 2.5 Times
The statistics from the company's Yandex Business profile for the period from November 2024 to June 2025 confirm the effectiveness of our work. We achieved growth across all key metrics:
- Profile impressions: 31,563 (+253% compared to the previous period of the same duration)
- Directions requested: 626 (+41%)
- "Call" button clicks: 970 (+34%)
- Website clicks: 525 (+63%)
This growth directly points to an increase in initial consultations and a doubling of the new patient flow.
Conclusion
This case study shows that you don't always need a large and expensive website to outperform your competitors. Focused work on search engine optimization and online maps brings in real patients.
